On October 16, 2009, the ATSC announced that it had approved the ATSC Mobile DTV Standard . This technology "provides mobile, pedestrian, and handheld broadcasting services using a portion of the Digital Broadcast Spectrum while the remainder is still available for High Definition and/or multiple Standard Definition television services."
Development and adoption of the ATSC Mobile Digital TV Standard
is a major milestone in the ongoing evolution of Digital TV.
Credit for this new advancement is being given to a group of U.S. commercial and public broadcasters, called the Open Mobile Video Coalition. The group formed to speed up the development and implementation of Mobile DTV products and services.
This group of members that own and operate more than 900 commercial and public television stations nationwide, worked hand-in-hand with the ATSC to drive the process with the goal of having a working standard in 2010.
The OMVC launced the Mobile Digital TV Consumer Showcase which began on May 3, 2010 in Washington, D.C. The Showcase tested the Mobile DTV system live and evaluated consumer response.